Last week I shared how my patience off the trail seems to be lacking these days. In many cases, my impatience comes from my excitement for something about to happen or an idea I have that just isn’t taking off, so I get restless and well maybe…a little anxious.
Nowhere is this truer than in the development of a logo for Small Change. When I founded Small Change over a year ago, I wanted an image to represent the initiative, but given I just launched my blog, I needed to let it sit for a while. Over the summer, the time had come to dust off my idea, and so in August, I met with my talented graphic designer friend to share my vision for a logo.
Four months and many iterations later, I’m excited to unveil my logo for Small Change. While the final version strayed a bit from what I originally envisioned, I’m extremely pleased with how it turned out.
The graphic echoes elements from my Adventures in Thumbholes logo to keep brand consistency in tact, yet eloquently represents the core principles of Small Change by the rotating green arrows, reminiscent of the iconic Reduce-Reuse-Recycle and Karma arrows. Looking at the inner core of the logo, you can’t help but see my love for the outdoors and desire to protect it.
But it’s more than a logo. It represents an initiative making our communities stronger one race, one adventure at a time. The logo also symbolizes my commitment to bring Small Change to more runners and outdoor enthusiasts—and with the help of growing partnerships, don’t be surprised if you see the logo hanging around your next race or local running store.
As you head out for a race or adventure, I encourage you to join the Small Change movement and donate a few dollars to a nonprofit organization in your destination city. Together, our Small Change adds up to BIG impact for our communities.