“If you never change your mind, why have one?” – Edward de Bono
Last November, I proudly introduced my new logo for Small Change. It was the first logo to represent my initiative and I was ecstatic; but as I referenced in the blog post, the final version strayed a bit from what I originally envisioned. I started having second thoughts. Did the logo really communicate what I wanted? Did it reflect the essence of Small Change? I found myself ruminating over these questions during runs, while driving, in the shower, and falling asleep at night.
I came to the conclusion, I could do better. You could say, I changed my mind. I faulted myself for the misstep, not the graphic designer—I provided poor design direction and wasn’t open to thinking outside of my vision for the logo.
I’ve had good luck in the past reaching out to friends online for help so that’s just what I did for a new graphic designer. I’m grateful to Dana Katz for responding to my Facebook post and recommending the talented Karen Wang of Portland Design Scout.
Karen and I set up a time to chat and I shared with her about the Small Change initiative, what I didn’t like about the current logo, and my vision for a revised logo. She agreed to take on my project; but it was more than agreement—as a trail runner and outdoor ambassador, she immediately connected with the initiative and understood what I was trying to do. Her online portfolio had examples of trail race logos she’s designed, so I knew she’d be a great fit for me—for Small Change, and I was thrilled!
She pushed me to think outside of my expected vision and I’m glad she did. The result is a professional and evocative logo, and is a wonderful representation of Small Change. The message of stewardship is powerful—with part of a heart seamlessly intersecting with a mountaintop. We adventure because we love the outdoors; it’s our passion, and this comes through in the logo. And the supporting brand graphic (below) complements the logo perfectly, and is unique and memorable.
Karen and I talked about why people donate—we give because we care—and this message is also present in the logo. Small Change was founded to create a movement of philanthropy—open to all runners and adventurers. The idea is small change, be it $5, 15, or more adds up to big impact for organizations that take on issues we’re passionate about, be it environmental conservation, animal rights, or food recovery and assistance, among others.
As you head out for your races and adventures, I encourage you to join the Small Change movement and donate a few dollars to a nonprofit organization of your choice in your destination city. Together, our Small Change adds up to BIG impact for our communities.
Where are your adventures taking you this summer? Won’t you leave behind a little Small Change?