“You’re the male version of me, only better,” I affectionately joked with Aaron as we wrapped up our call in early November.
I met Aaron Saft at the US Trail Running Conference in October where we were both panelist speakers. He immediately impressed me. If you’re a Runner’s World reader you may remember him from the December issue and know why. Aaron is a 2016 Cover Search Finalist and the honor is rightfully earned.
In 2007, Aaron and his business partner, Scott Socha, opened Foot Rx Running in Asheville, North Carolina. The area code of the town would later influence the name of his foundation (RUN828), but more on that later. Asheville is a small community nestled in western North Carolina’s Blue Ridge Mountains, perfect for a trail runner like Aaron.
Talking with Aaron it became clear his running store serves as the altruistic base for building a stronger and more connected community. He shared example after example of how he gives back through running, which made me question why he wasn’t on the cover of the December Runner’s World? [Continue Reading]