In October, I got an email from Lowell George, American Rivers‘ National River Cleanup Manager. It made my day. If you’ve been reading my blog for a while, you can probably guess where this is going and why I’d be excited.
Yes, Lowell wanted to talk trash or more specifically, litter. She stumbled onto my Make a Pact, Pack it Out initiative when I tagged one of my litter pictures on Instagram with the hashtag #rivercleanup. The picture populated in American Rivers’ online “Virtual Landfill,” a campaign to celebrate National River Cleanup’s 25th anniversary. She correctly guessed there’s synergy between the work we do and wanted to collaborate.
As it turns out, there’s exactly 25 days left in 2016, which means you can “bring it home” for American Rivers by joining its River Cleanup Pledge, a challenge to pick up 25 pieces of trash (more on the pledge below)—that’s just one piece of litter a day.
And because a little nudge never hurts, those who participate in the Cleanup and share at least one of your photos with me via email or social media, will be entered into a contest to have $25 donated to American Rivers by me in your name (one person will be chosen at random). A pretty sweet deal considering the American Rivers Board of Directors will match $2 for every $1 donated (up to $150,000 until December 31), so $25 becomes $75—tripling your stewardship efforts.
I interviewed Lowell to learn more about American Rivers, the River Cleanup Pledge, and the interconnectedness of our water systems. As she points out in the interview, a river cleanup can happen anywhere—your neighborhood, a park or on a trail—since rainfall and wind can carry litter to storm drains and then quickly into our rivers. Read on to learn more and then start your Pledge today!
What does American Rivers do?
American Rivers works to protect wild rivers, restore endangered rivers, and conserve clean water for people and nature. Since 1973, American Rivers has protected and restored more than 150,000 miles of rivers through advocacy efforts, on-the-ground projects, an annual America’s Most Endangered Rivers® campaign, and our National River Cleanup® program. We’re headquartered in Washington, DC but have offices and staff across the country. Through our river conservation work, we’re ensuring clean drinking water supplies, revitalizing fish and wildlife, improving recreation, and leaving a legacy of healthy rivers for future generations. [Continue Reading]