In July 2014 I had an idea rooted in the belief we can make a difference both individually and as part of a larger collective to build stronger, more resilient communities. I combined my passion for trail running and interest in social entrepreneurship with my marketing background to launch Small Change, an initiative encouraging donations to nonprofits making a difference in the places we visit for races and adventures.
The idea is small change, be it $5, $10, $15, or more adds up to big impact for organizations that take on issues we’re passionate about, be it environmental conservation, animal rights, or food recovery and assistance, among others. It’s a unique way to leave a personal legacy in our race and adventure communities, and gives me an opportunity to repurpose donation stories into anecdotes for change.
To date over 50 organizations have benefited from Small Change and combined have received a total of nearly $5,000. It’s a small but growing community of runners and adventurers who recognize the importance of giving back and that you don’t need to give big to make a difference.
Here’s how Small Change works:
- Self-designate a nonprofit in your destination city/region/state
- Donate a few dollars directly to the organization
- Fill out the short form to share your donation story
Your donation story is turned into blog posts and social media stories, giving your nonprofit of choice added publicity and awareness. Many nonprofits, particularly smaller ones, struggle for awareness and Small Change helps bridge the gap.
For most of the country, winter has finally transitioned to spring and summer is not far behind, which means race and adventure season has arrived.
Where’s your next race (or adventure)—or perhaps you just crossed a finishline? I encourage you to take five minutes to learn more about Small Change and then add your favorite nonprofit to the growing list of Small Change Beneficiaries.
Together, our Small Change can add up to something good for communities.