Good initiatives raise great questions, and here are a few that are most frequently asked about the Small Change Initiative. Have a question that’s not addressed here? Drop me an email.
How did the Small Change initiative start?
In July 2014, I started adventuresinthumbholes.com to inspire you to run, travel, and live sustainably. However, I wanted my blog to be more than just about sharing running tips and travel advice—I wanted my website to make a difference. I frequently travel outside of my own state for races and adventures, and as someone who is concerned about the environment and the greater world, I know that my travels leave an impact on the communities I visit. To offset my impact, I launched Small Change, an initiative to donate money to a nonprofit organization in each of the cities I visit for a race or adventure. Anytime you see "Thumbholes" listed as the "Small Change Runner" on a story, it represents a donation that I made.
My idea was to use my blog to track where I've been and what organizations I've contributed to—but then I thought why limit Small Change to just myself? So, I opened up the challenge to anyone who travels for a race or adventure. Together, our Small Change can add up to something good for communities.
How much money has been raised for nonprofits?
Since the launch of Small Change in July 2014, over $5,000 has been given back to nonprofit organizations. This is only the beginning—let's keep the contributions and dollar amount growing. Read my blog post from December 2014 to get a sense of how much money can be raised when we join forces—and of course keep checking out the trailhead sign for a visual of how much we have raised together.
How does it work?
Once you have a race or adventure planned, identify a nonprofit organization in your destination city (or state) and then donate whatever amount you choose directly to the organization. After your donation has been made, fill out the Small Change form and share your story. Once you submit your information, it's my turn to update the site and share the goodness of your organization via Thumbholes's blog and social media channels.
How do I identify an organization?
Selecting an organization is half the fun (if not all the fun). The idea is to choose an organization meaningful to you in your race or travel destination. There's many ways you can go about finding an organization. A simple Google search can result in many possibilities. If you are active on social media or have a blog, you can post that you are looking for an organization in your destination city and you may be surprised by how many suggestions you get. Additionally, many races have partnered with local nonprofits, so be sure to check the race's website. The Small Change Initiative has resulted in a growing network of organizations that may interest you. If you are still stumped, please reach out to me for ideas or assistance.
My race is local—should I still submit a Small Change story?
Yes, absolutely. If you are participating in a race in your own city, donating to a local organization is a great way to support and connect with your community.
Can I submit more than one Small Change story?
Yes—I encourage you to submit as many Small Change stories as places you travel for a race or adventure. You can even break up your contribution to two (or more) organizations per destination.
Can my Small Change story be anonymous?
Yes, your story can be anonymous. Your name is not a required field on the Small Change form and therefore will not be shared publically or attached to any online promotion.
I'm not a runner—can I still participate?
Absolutely—if you are a walker or hiker, you can do it too! Or if you are an adventurer, we call this group "Small Change Travelers." The Small Change initiative is for anyone who travels—be it for a running race or an adventure—or even just heading out of town for a short getaway. The idea is to encourage meaningful travel by donating to organizations in our destination cities.
This is a great initiative—can I help you spread the word?
I'm a Race Director - how can I get involved in Small Change?
We can definitely partner to create "Small Change" in your race city. There's a few different ways we can join forces, including working together to create a beneficiary program - for example identifying a nonprofit organization to receive a small donation (e.g., $2, $5, or $10 ) at the point of purchase of a race entry. If you already have an established beneficiary program, I can help raise additional awareness about your nonprofit of choice through blog posts and social media. These are just a few ideas, a plan can be customized to meets your needs. Let’s talk!